In the world of business development and branding, going digital is all the thrill. So just what is digital marketing and precisely how can we use it to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, in the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media pertaining to instance billboards and transit alerts. Essentially any marketing media that is delivered electronically is considered digital marketing and advertising.
This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing past the internet marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to connect to their digital cousins. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising most often has more recent digital type marketing union.
Why the main focus on Digital Media?
The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a goal for the digital marketing chest of drawers. Most digital media, including websites, social media and mobile advertising significantly easier to than traditional marketing media such as print marketing or advertising.
For business owners, various forms of digital advertising are very low cost you. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are open to businesses any kind of size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new marketing.
For consumers, the fast pace of life makes digital advertising a must. When consumers are in need of goods and services, gone are the days of thumbing through a phonebook uncover them. Now, we take out our mobile devices or go to our computers for answers – and find them fast.
Digital Marketing 2020
1970 N Hartford St #102, Chandler, AZ 85225
(480) 210-2178